March 21st, 2013
In the 17 year history of Mobius New Media, we have built a reputation on understanding the ever-changing landscape of traditional and online marketing. One of the biggest trends we’ve noticed over time is that more and more companies understand that a sound marketing strategy is a multi-year effort, and that one-off marketing solution don’t always meet their expectations. Those that rush to push a short-term tactical marketing activity aren’t always looking at where their brand will go in the long-run. Successful businesses are those that understand the need for a broader long-term view of how to effectively manage their marketing strategy, and how to navigate the new landscape of 21st century marketing.
There are several important aspects to developing a long-term marketing strategy:
- Know the ins-and-outs of your product or service and set tangible goals for your sales and business growth.
- Create a target audience and find where they are located: Are you marketing for just the local Delaware tri-state area or are you selling your product across the US, or around the world?
- If you are marketing Delaware, building a strong brand through the various Wilmington Media outlets – print, video, radio, outdoor, online – is key.
- Use social media in intelligent ways as part of an overall strategy but not as your sole effort. One good use of social media is to attract an audience to your website: Is your social media effective enough at pushing an audience to your website? Do you have an up-to-date website and a recognizable identity package?
- Understand the the opportunity that microtargeting provides. In the new world of online marketing, Search engine marketing (SEM), Search engine optimization (SEO) and advertising through Facebook and other social networks are a highly cost-effective way to hit a specific demographic and reach those looking for your services or products.
Success comes from understanding the ever-changing landscape and developing a long-term marketing strategy. If you are interested partnering with an agency that can design and execute effective marketing campaigns, contact us at Mobius New Media today.
Examples of Mobius New Media’s Marketing Strategy Success:
January 4th, 2013
Typography, being the art of type in the design of media, is undoubtedly one of the most essential elements of a good website design, logo and marketing campaign. It’s the visual art that helps us to create a beautiful design and neat campaign that works.
Good typography and unique fonts make a design more appealing, leading a reader through the web page according to the importance of different headlines and text.
At Mobius New Media our design team knows it’s not just about the style, size and family of the font.
99% of the websites on the internet attempt to use standard fonts. These fonts are often chosen based upon their availability for users on Mac, PC and mobile devices. Much of our marketing Delaware is about going beyond the standards and being innovative. Using the latest in web design technologies, we can incorporate any font into a website and have it seamlessly appear on any device. Knowing this, our design team is able to push our designs, logos and print work further.
This opens up the possibilities for our clients and helps us create new and vibrant marketing campaigns. Why settle for less?
Wilmington Delaware has become design central. Within walking distances of the Mobius Office, we have inspirational exhibits at the Delaware College of Art and Design as well as an up-and-coming clothing design shop Space Boy.
December 4th, 2012
Your company’s branding and identity starts with discovering your purpose as a company and understanding what you offer your unique customers. The design of your logo is a direct expression of your brand, but branding also includes the tone of your written communications; the look and design of your website and printed material. Unlike what many people think, a brand is much more than a company logo or a slogan. It tells the world who you are, what you do, and why your customers need you.
Mobius New Media offers identity and branding to suit the business goals and objectives for any company. We offer customary graphics and print designs in a variety of formats to compliment our cutting edge web and multimedia services.
Our expert design team will make you stand out from the crowd, whether you need a logo, a website, print materials, ads, billboards, commercial and even trade show booths.
Interested in discovering your companies new identity or need other branding services? Contact Mobius New Media today, at 302-475-9880.
November 19th, 2012
Content Management Systems or CMS, is a great way for clients to manage and update their own sites. Mobius has worked on various projects and systems in the past that have limited clients to simple updates. As the design and programming of Content Management Systems have evolved, so has Mobius. We’ve extended our programming of these systems to include custom solutions, WordPress, and Drupal based systems. These systems not only run basic websites but have also evolved to the management of Government sites, University communication operations, laboratory websites, and even iPad apps. Several of these websites even operate on mobile platforms that were designed from the ground-up. We make strides in designing, programming and operating your website exactly how you want it.
Contact Mobius today and find out what you’re missing!
August 15th, 2012
… that the city practically speaks for itself!
Arts, music & nightlife – Check out what’s going on “IN Wilmington” : http://inwilmingtonde.com”
July 31st, 2012
Technological discoveries offer new opportunities for people with disabilities. These advances in technology make things possible – or accessible - for individuals with disabilities by allowing them to interact with the world in a new variety of ways. At Mobius New Media, we believe that this concept of accessibility for people with disabilities is so important that it needs to be carried across web as well. If a company develops a website that is not accessible to those with disabilities they might be significantly reducing the amount of traffic they get on a daily basis. Taking into account people with disabilities will allow a business to reach out to a wider audience and to not exclude anyone who wants access to content.
When talking about people with disabilities, we are referring to users with visual, auditory, physical, speech, or neurological disabilities. A website thus needs to be compliant with guidelines that make it accessible for individuals with any of the impairments mentioned above. However, there are certain situational disabilities that also need to be considered when thinking about web design. These include utilizing a mobile browser, having a slow internet connection, or browsing a website on a tablet or smartphone. Although these are not physical disabilities per say, they still need to be considered when designing a new site. Alternate ways of accessing a website need to be available even for those without physical disabilities.
Allowing customers to find information quickly and in an easy manner will keep them coming back to a site, whereas unreadable text or hidden navigation menus will really affect return rates. Therefore, thinking about web accessibility can be seen as a business reason that will help any company improve their marketing efforts and daily hits.
Moreover, accessibility guidelines do not need to make a design boring or compromise a creative design for function. At Mobius New Media we believe that a website should incorporate accessibility guidelines while still being visually appealing. We believe in making our sites accessible not only for our clients in Wilmington, Delaware but to all individual in any part of the world.
July 13th, 2012
SEO or “Search Engine Optimization“ has quickly become an integral part of design, programming and maintenance of websites. Since Google has the largest share in search engine usage, it has become the base that all search engines try to model. Having said that, Bing and Yahoo now share the same “crawler” and their results are becoming more and more similar by the day.
At Mobius, each designer understands the basics in search engine design and utilizes these methods when creating everything from titles, to menus and even when non-readable images are placed throughout sites. There are a number of tools we use to analyze our designs and websites through their content and meta data. I suggest using the following Meta Tag Analyzer on the front page of your website – How do your three scores look?
With our design office in Wilmington Delaware, a lot of our keywords and phrases need to include additional details. Especially since we are not the only city named Wilmington on the East Coast. The same can be said for Newark. We are within minutes of both Newark Delaware AND Newark New Jersey. This sort of confusion can be seen when you go onto Google and search for “Wilmington Web Design” or “Newark Website Design.” You will notice that our Wilmington Delaware based website (MobiusNM.com) will be competing with companies in both Wilmington North Carolina and Newark New Jersey.
Google maps has also recently emerged as a source for people searching for location based businesses. For this, we can place an actual geographic coordinate inside a meta tag on a website giving the website a physical location. We can also setup a business account through Google to help provide additional information when you select the site on Google maps.
Another major factor in getting the crawlers to notice your site is having the perfect balance of content. Content is really what makes your site. Having good solid content that is regularly updated has helped make several of our clients sites extremely noticeable throughout the web with just about every single keyword and phrase that our SEO and SEM team comes up with. For example, we have helped Garrison’s Cyclery of Centreville Delaware become a premier website and one of the top bike shops in Delaware! The solid content and excellent networking of Buccini/Pollin’s: Live Work Play Wilmington Delaware has helped place this relatively new site in a consistent groove across search engines. Excellent ratings on Google, happy customers through the BBB and rich content has created new business of Rehoboth Beach’s Turnstone Builders LLC.
If you feel as though your company needs the SEO, SEM and web design that Mobius can offer, feel free to contact me any time and I’d be more then happy to give you an idea of what we can do for you!
jim @ mobiusnm.com
June 28th, 2012
Mobile site design – Its more then just making your site smaller so it fits on a mobile device.
Having a mobile version of you website is quickly becoming a standard. The need to connect with a mobile audience is growing, as well as the number of smartphone and tablet users. With so many options to create a mobile presence it’s hard to know which is right. In the end, it all comes down getting something that works best for your audiences needs, you or your companies needs, and staying within your budget. Above all you want to make sure your visitors are able to navigate through your site and are able to find the info they need, and quickly. While viewing websites on a mobile device or tablets, they should be able to easily bookmark your site for future visits. You want to do all of this while still having an eye catching, professional mobile web design, and for good reason. In a world where seconds can mean the difference between making a sale or landing a client, you need to capture your audience and keep them interested, and on as many devices as possible. One of the best ways to do this is by using a Responsive Design.
Responsive Site Design explained
Responsive design has grown from a buzzword to a new approach to designing both desktop and mobile websites. It is a website that literally responds to the device that is accessing it, and delivers the appropriate output and style. So rather than designing multiple sites for different sized devices, only one site is needed, and the size of the screen it is being viewed on will specify how it should be formatted and displayed.
Why use a Responsive Design?
Your site is going to be viewed under a lot of different conditions that you really can‚ predict. It makes sense to design a site that can adapt so it stands the best chance of working well, across all of the internet devices. The central concept is to build a series of scalable designs or styles targeted for specific screen resolutions in combination with using flexible layouts and scalable images. The web browsers provides the information that is needed to choose what style needs to displayed. So, instead of creating separate sites with different content, we create one site tailored for each device, a responsive site that will adapt within the available screen real estate. It is also important to note that the technical support for responsive design is evolving rapidly as well, code libraries and other development tools will help make implementation quicker and it this “fad” will quickly become an industry standard.
So, if you are looking to have a professional website design that will evolve with the ever-changing world of the internet, then responsive design should really be a consideration. At the very least it should be a significant factor in your next design brainstorming session.
June 6th, 2012
There’s always a lot going on around Mobius. This week we catch up with some of Joe del Tufo’s excellent and varied photo work.
The Beanie Sigel album cover drops : http://on.fb.me/Mfb1Xm
Live music shots always a specialty : on.fb.me/KcHHTO
Two of Mobius’s “Tuff Mudders” in action : on.fb.me/KcHY9l
February 17th, 2012
The issue of how search engines determine relevancy goes to the heart of SEO.
To answer this question some people use the example of a library: if you were to walk up to a Librarian and say “Novel”, they wouldn’t really know how to help you. They would likely need to ask you a few questions, such as: Do you want to see ALL novels? Are you looking for a specific genre? Are you looking for a specific novel within that genre? A specific author? Etc.
Search engines try to match you to your needs in similar fashion, but without the assistance of a human Librarian. What they use instead is a complex algorithm. When someone types the word “novel” into a search engine, that search engine’s algorithm instantly scours the internet to find sites relevant to that specific query. In effect, search engines are asking websites questions to determine whether to show them in the results.
Now for the “fun” part: These algorithms are among biggest secrets of the internet. Google, Bing & Yahoo don’t reveal what criteria they use in ranking results. Their core business is advertising based on providing accurate search results to users, and were they to reveal their secret algorithms it would be safe to assume sites would skew the results by attempting to game the specific criteria, instead of simply producing good websites.
The good news is there are some pretty smart people working in the SEO industry who devote a lot of time to examining what are most likely the criteria used by search engines. It is an ever-changing area (I can’t emphasize this enough), but most recently those criteria seem to include, (in a really tiny nutshell):
2. Keyword usage
3. Social Media
4. Site traffic
Achieving a balance of these criteria, and being attentive to maintaining that balance over time, should produce a positive result for your site.