Mobius New Media Wilmington Delaware Design media Marketing Agency

In the 17 year history of Mobius New Media, we have built a reputation on understanding the ever-changing landscape of traditional and online marketing. One of the biggest trends we’ve noticed over time is that more and more companies understand that a sound marketing strategy is a multi-year effort, and that one-off marketing solution don’t always meet their expectations. Those that rush to push a short-term tactical marketing activity aren’t always looking at where their brand will go in the long-run. Successful businesses are those that understand the need for a broader long-term view of how to effectively manage their marketing strategy, and how to navigate the new landscape of 21st century marketing.

There are several important aspects to developing a long-term marketing strategy:

• Know the ins-and-outs of your product or service and set tangible goals for your sales and business growth.
• Create a target audience and find where they are located: Are you marketing for just the local Delaware tri-state area or are you selling your product across the US, or around the world?
• If you are marketing Delaware, building a strong brand through the various Wilmington Media outlets – print, video, radio, outdoor, online – is key.
• Use social media in intelligent ways as part of an overall strategy but not as your sole effort. One good use of social media is to attract an audience to your website: Is your social media effective enough at pushing an audience to your website? Do you have an up-to-date website and a recognizable identity package?
• Understand the the opportunity that microtargeting provides. In the new world of online marketing, Search engine marketing (SEM), Search engine optimization (SEO) and advertising through Facebook and other social networks are a highly cost-effective way to hit a specific demographic and reach those looking for your services or products.

Success comes from understanding the ever-changing landscape and developing a long-term marketing strategy. If you are interested partnering with an agency that can design and execute effective marketing campaigns, contact us at Mobius New Media today.

Examples of Mobius New Media’s Marketing Strategy Success:

Typography, being the art of type in the design of media, is undoubtedly one of the most essential elements of a good website design, logo and marketing campaign.  It’s the visual art that helps us to create a beautiful design and neat campaign that works.

Good typography and unique fonts make a design more appealing, leading a reader through the web page according to the importance of different headlines and text.

At Mobius New Media our design team knows it’s not just about the style, size and family of the font.

99% of the websites on the internet attempt to use standard fonts. These fonts are often chosen based upon their availability for users on Mac, PC and mobile devices.  Much of our marketing Delaware is about going beyond the standards and being innovative. Using the latest in web design technologies, we can incorporate any font into a website and have it seamlessly appear on any device.  Knowing this, our design team is able to push our designs, logos and print work further.

This opens up the possibilities for our clients and helps us create new and vibrant marketing campaigns. Why settle for less?

Wilmington Delaware has become design central. Within walking distances of the Mobius Office, we have inspirational exhibits at the Delaware College of Art and Design as well as an up-and-coming clothing design shop Space Boy.

Content Management Systems or CMS, is a great way for clients to manage and update their own sites.   Mobius has worked on various projects and systems in the past that have limited clients to simple updates. As the design and programming of Content Management Systems have evolved, so has Mobius.  We’ve extended our programming of these systems to include custom solutions, WordPress, and Drupal based systems. These systems not only run basic websites but have also evolved to the management of Government sites, University communication operations, laboratory websites, and even iPad apps.  Several of these websites even operate on mobile platforms that were designed from the ground-up.  We make strides in designing, programming and operating your website exactly how you want it.

Contact Mobius today and find out what you’re missing!

There’s always a lot going on around Mobius. This week we catch up with some of Joe del Tufo’s excellent and varied photo work.

The Beanie Sigel album cover drops : http://on.fb.me/Mfb1Xm

Live music shots always a specialty : on.fb.me/KcHHTO

Two of Mobius’s “Tuff Mudders” in action : on.fb.me/KcHY9l

Prezi Canvas for Mobius Portfolio

Here at Mobius, we are always on the search for new, innovative ways to share our work, and present our portfolio. We have found a lot of exciting new applications that we are integrating into our projects, one of them being Prezi. A few months ago, Jason introduced us to Prezi – a zooming presentation editor. What does this mean? Unlike other presentation tools, Prezi introduces a new way to display information that is eye catching and more interactive for the user. It is a web-based application that uses a single canvas instead of traditional slides, and allows you to zoom in and out, and even flip text upside down, while creating a presentation. Since Mobius has a wide range of projects and services, we needed a way to present our portfolio that would work for all types of media. Prezi works for us because we can embed video, link to websites, and showcase photos and print projects all in one presentation.

Many designers have considered applications like Prezi to be the end of PowerPoint (and other older presentation softwares), since there is much more control and interactive capability with this tool. The main difference between Prezi and PowerPoint, is that PowerPoint limits you to a linear navigation with just one slide after another. With Prezi, there is an infinite canvas to place text, images, and video clips, which you can then arrange by creating paths that link one object to another. The zooming interface allows you to give dimension to your presentation, and keep your viewer engaged and interested.

These tools are exciting, and a lot of fun to play with, but they can quickly become overwhelming if not used correctly. It is tempting to make all of your objects flip upside down and fly across the page, but do not give in to the temptation! Your presentation will become very distracting and will cause your viewer to lose focus. It is important to use the features wisely to get your message across, and to try not to make your viewer dizzy.

So far, we have just mentioned Prezi as being a great tool for design portfolios, however it is used in many ways. Students are becoming aware of the trend, and are creating interactive presentations for school projects and class assignments. It is also becoming a popular way to showcase your resume, and share a little about yourself. Prezi works nicely for these interactive projects, because it allows you to control how the information is displayed, and show your creative side.

So use Prezi for your next presentation, but remember to use it wisely!

your typical QR code

In the past few months, QR (short for quick response) codes have been popping up all over the place: in magazines, newspapers, outdoor displays, business cards…and even in your breakfast. Though most people have seen a QR code, not everyone knows what they are, how they work, what they do, but most importantly…how to use them effectively.

Developed by the Japanese in 1994 (yeah, they’ve been around that long), a QR code is a unique two-dimensional scan-able barcode that is made up of black shapes on a white background. The code may be programmed to contain either text, a direct URL, phone number, SMS text message, or even your vCard, and can be scanned by any mobile device equipped with a camera and a QR barcode reader application. Many of the apps are free for iPhone, Blackberry, and Android devices.

Now, anyone can create a QR code completely for free either by using an online generator or mobile app, link it to their website’s homepage, and slap it on their postcard or business card.  Sure, this makes it easier for readers to access your website, but so much more can be done with QR codes that it’s similiar to buying the base-line model of your car. It will get you from A to B, but don’t expect any admirers along the way. Now that QR codes are becoming more of a standard in the community, you will need to differentiate your QR code from others in order to make a memorable mark in your impressions.  Something as simple as using a shortened URL for your QR code, instead of a super long link, will make the QR code simpler, and more easily scanned at smaller sizes.

In Cards QR Contest for InWilmingtonDe.com

Some have manipulated the colors and shapes of the code, while others have assembled them out of bottle tops and M&M’s. Here at Mobius, we created a whole contest around QR codes for the Wilmington Arts & Entertainment Marketing Initiative. For a each of the 4 series (3 month periods), 9 businesses and organizations in Wilmington hand out their ‘in card’ to their patrons. Each card features an image or logo of the business or organization on the front, along with a QR code which links directly to their events/informational page on inWilmingtonDe.com. On the back of the card is a fragment of a larger QR code, only accessible if the person collects all 9 cards in that particular series and physically lays the cards out together.  Once scanned, that person is taken to the secret contest entry form on the site, where they can claim their series prize of tickets, gift cards, or merchandise, but where they are also entered into the drawing for the bigger grand prize. Each and every scan that happens in the contest is also being tracked by us behind the scenes, so we can prove how successful or unsuccessful each card was.

When it comes down to it, QR codes are a just another way to connect with your audience, and are gaining popularity quickly. But in order to leave a good impression with your audience, try to think of different ways to use the code in order to make it more engaging for them, and make sure whatever information is on the other end is valuable to them.

So your phone knows where you are, where you’re going, and where you’ve been. What if it knew where you would like to be, and who you would like to go there with? What if it knew what you would find interesting when you got there?

If you are anything like me you carry your mobile phone with you everywhere you go- and I mean EVERYWHERE. So it’s no surprise to me why people won’t leave their phones more than 3 feet away from them at any point in the day. In a very short time they have come to play a crucial part in everyday personal and business life. They have become a main communication hub and entertainment portal for most people, and an identification badge or wallet for others. For some it is a diary, a photo album, a calendar, and it is very quickly becoming a primary source of all media consumption. As mobile use continues to grow so will the intelligence of these devices- they will become the gateway to real-time information tailored to your likes and needs, becoming more of a “connector” for all of your electronic devices.

The dividing line between smartphones and tablets is getting pretty blurry these days. There is more access to the internet on mobile devices and tablets than the PC, globally. I believe these will be the primary way of experiencing the internet in the next 5-10 years. This will also cause a dramatic change in the web design industry creating a need to design for mobile/tablets first and the desktop second.

So what is the future of mobile?

I can see sensors being placed everywhere. Everything will be recorded and stored in a personal/business “cloud”, in real-time. The idea of privacy will also change and our views of it will shift as well. It will be more acceptable for our “clouds” to know where we are and what we are doing. The line between a social network and “big brother” will grow ever blurrier and this will happen faster than expected. I also see an increase in mobile payment systems. (I understand the apprehension people have with linking their bank accounts with their phones but I believe that most non-tech savvy people will eventually come around to the convenience this technology offers.)

What else could your phone possibly do?

What if your phone became your car keys, your house key, your home security system, your TV remote, your baby monitor, your time clock for work, your thermostats? What if it could ready any other device in your home, car or office? What if your mobile phone was also your car dashboard?

So the future of mobile is of course unknown but one thing is for sure mobile is the future of the internet. As cool new apps are being developed and more people become open to the idea of a “very smart” phone, I predict mobile devices becoming an artificial intelligence capable of assisting in ALL of our everyday tasks. It will be more then just hand held devices, mobile devices will be a part of just about anything that moves and is connected to the network, anything with wheels, wings or legs. I also see it becoming less of a search tool and more of a suggestion device, so instead of you asking your phone “Where is the nearest book store?” Your phone will tell you “Hey, why not download the latest best seller here?” Your mobile device will learn who you are and what you’re interested in so it can make suggestions based on what it knows you like and not what you tell it.

Imagine this… you dock your phone into your car dashboard and it announces: “Hey, I see you’re in Wilmington Delaware, why not checkout Colin Hay at the Queen Theater tonight?” You can answer: “Yea that sounds fun, buy me two tickets and remind me when the doors open, give me a list of restaurants that have a tables open after the show, also turn my outside house lights on and text the babysitter … we will be home around midnight.”

So with apologies to Ray Bradbury and H.G. Wells, the future may well… look something like Knight Rider.

Hopefully, with less pleather.