Archive for the ‘Photography’ Category

Wilmington Delaware Marketing Strategy

Thursday, March 21st, 2013

In the 17 year history of Mobius New Media, we have built a reputation on understanding the ever-changing landscape of traditional and online marketing. One of the biggest trends we’ve noticed over time is that more and more companies understand that a sound marketing strategy is a multi-year effort, and that one-off marketing solution don’t always meet their expectations. Those that rush to push a short-term tactical marketing activity aren’t always looking at where their brand will go in the long-run. Successful businesses are those that understand the need for a broader long-term view of how to effectively manage their marketing strategy, and how to navigate the new landscape of 21st century marketing.

There are several important aspects to developing a long-term marketing strategy:

  • Know the ins-and-outs of your product or service and set tangible goals for your sales and business growth.
  • Create a target audience and find where they are located: Are you marketing for just the local Delaware tri-state area or are you selling your product across the US, or around the world?
  • If you are marketing Delaware, building a strong brand through the various Wilmington Media outlets – print, video, radio, outdoor, online – is key.
  • Use social media in intelligent ways as part of an overall strategy but not as your sole effort. One good use of social media is to attract an audience to your website: Is your social media effective enough at pushing an audience to your website? Do you have an up-to-date website and a recognizable identity package?
  • Understand the the opportunity that microtargeting provides. In the new world of online marketing, Search engine marketing (SEM), Search engine optimization (SEO) and advertising through Facebook and other social networks are a highly cost-effective way to hit a specific demographic and reach those looking for your services or products.

Success comes from understanding the ever-changing landscape and developing a long-term marketing strategy. If you are interested partnering with an agency that can design and execute effective marketing campaigns, contact us at Mobius New Media today.

 

Examples of Mobius New Media’s Marketing Strategy Success:

In Wilmington Delaware Arts and Entertainment Marketing Campaign

 

Tarpon Diem Flats Fishing Key West Charter Boat

 

Garrison's Cyclery Best Bike Shop in Delaware

Mobius Photo Bonanza!

Wednesday, June 6th, 2012

There’s always a lot going on around Mobius. This week we catch up with some of Joe del Tufo’s excellent and varied photo work.

The Beanie Sigel album cover drops : http://on.fb.me/Mfb1Xm

Live music shots always a specialty : on.fb.me/KcHHTO

Two of Mobius’s “Tuff Mudders” in action : on.fb.me/KcHY9l

Shooting professional video on a DSLR camera

Tuesday, November 8th, 2011

Last week we did three-day video shoot for one of our clients and shot the video entirely on our digital SLR camera system. It was a great shoot, and although we’ve shot a number of videos already with the DSLR setup, this was the first time we’ve had it out in the field for such an extended period of time. That really allowed me to get a much better understanding of the pros and cons of shooting in this format.

While I am very pleased with the result overall, there are a few areas where DSLR shooting differs from shooting with a traditional video camera and I thought it’d be valuable to share some of my observations.

First off, for those that don’t know what DSLR shooting is – that refers to using the video capability that’s recently been added to professional digital still cameras. High end Canon cameras like the 5d Mark II and 7d now offer video recording, as to the higher-end Nikon models.

Here are some positives and negatives that this shoot clearly illustrated to me. Actually – I’m going to call the negatives “differences” because they aren’t really bad, just different.

Positives:

1) Interchangeable lenses allows for much better creative options in the field. If I needed to call attention to actors in the scene I was shooting, I could throw on my telephoto lens and keep focus tight on the actors and have the background out of focus. Or if I needed to shoot a very wide angle shot in a tight space, I could throw on my wide angle lens instead. BIG plus!

2) DSLR cameras shoot “progressive scan” which is different than traditional video which is generally “interlaced”. Without going into the technical explanation of the difference between the two, shooting 30 or 24 frames per second progressive scan leads to footage which looks very much like something shot on 35mm film. BIG plus!

3) DSLR cameras are significantly more light-sensitive than their video camera counterparts. This meant that many shots that I would have had to spend considerable time lighting in the past could be shot with just natural light. The primary benefit is time savings, but also in many cases the shots just look more natural and less “staged”. HUGE plus!!

Differences:

1) Traditional video cameras generally have a mechanized zoom function, allowing the shooter to slowly zoom in on a person or object. Since the DSLR method uses standard still camera lenses without mechanized zoom, you have to plan shots a bit differently and move the camera or switch lenses to get closeup shots since you can’t rely on a mechanized zoom. This just requires a slightly different thought process when planning shots, and sometimes takes just a bit more time for each shot.

2) Most standard video cameras have more advanced audio recording capabilities, like professional input jacks, headphone audio monitoring, easily changeable record settings/volumes, etc. We’ve mostly worked around this by using an external audio mixer that helps us set levels, monitor audio, and then feeds the audio into the DSLR camera. But it is one extra piece of gear that has to be brought on a shoot.

3) The video processing in standard video cameras is generally more advanced than DSLR systems. Traditional video cameras generally do a better job at capturing fine patterns, fine lines, and fast-moving objects. Fortunately this is easy to spot and there are some easy work-arounds like slightly defocusing a shot to reduce any moire pattern or strange flickering.

This is just a starting point list – there are more positives to list and more differences – but those are the ones that are most critical to understand.

In my professional opinion, the positives of shooting on a DSLR system far outweigh any differences from traditional video cameras. The image quality is superb, the low light sensitivity is a very welcome treat, and the creative options available with interchangeable lenses makes for great video. I look forward to seeing how things evolve over the next few years, but all-in-all this is a great start and a very welcome addition to our video production arsenal at Mobius.

For another nice summary of differences between the two systems, check out http://www.luminous-landscape.com/reviews/camcorders/cam-cam.shtml.

The Importance of Custom Video and Photography for your Web Site

Friday, September 23rd, 2011

With 5 professional photographers on staff, Mobius is in a unique position to help our clients. As the web evolves to a more personal experience, companies have moved towards having custom photography at the heart of their site visuals. Whether it be architectural photos, events, portraits or simply design elements, the ability to have something custom versus canned clip art helps gives our sites a hand-crafted feel.

Photography and video are flexible. Photos and video taken for the web can easily be repurposed for print and television. Pair that with work taken on green screen, and you have the ability to keep work fresh much longer than a typical image. On a recent client project with Gunnip & Company (www.Gunnip.com), we were able to take a group photo of the Gunnip partners on a green screen, add a custom-shot Wilmington, Delaware skyline as a background behind them, and purposed the image for both a print ad, a billboard, and as the header of their web site. Because of the flexibility of the shoot, different groups of partners can be used for different purposes, or even added as new partners join the team.

Gunnip & Company LLP

Custom video and photography adds consistency to a company’s brand and increased professionalism to the online experience. The clients of our clients feel more connected to them when they see and recognize faces and places on their respective websites. In an era when connectedness is everything, extending that to your site is not only smart, but critical.


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