Mobius New Media Wilmington Delaware Design media Marketing Agency

In the 17 year history of Mobius New Media, we have built a reputation on understanding the ever-changing landscape of traditional and online marketing. One of the biggest trends we’ve noticed over time is that more and more companies understand that a sound marketing strategy is a multi-year effort, and that one-off marketing solution don’t always meet their expectations. Those that rush to push a short-term tactical marketing activity aren’t always looking at where their brand will go in the long-run. Successful businesses are those that understand the need for a broader long-term view of how to effectively manage their marketing strategy, and how to navigate the new landscape of 21st century marketing.

There are several important aspects to developing a long-term marketing strategy:

• Know the ins-and-outs of your product or service and set tangible goals for your sales and business growth.
• Create a target audience and find where they are located: Are you marketing for just the local Delaware tri-state area or are you selling your product across the US, or around the world?
• If you are marketing Delaware, building a strong brand through the various Wilmington Media outlets – print, video, radio, outdoor, online – is key.
• Use social media in intelligent ways as part of an overall strategy but not as your sole effort. One good use of social media is to attract an audience to your website: Is your social media effective enough at pushing an audience to your website? Do you have an up-to-date website and a recognizable identity package?
• Understand the the opportunity that microtargeting provides. In the new world of online marketing, Search engine marketing (SEM), Search engine optimization (SEO) and advertising through Facebook and other social networks are a highly cost-effective way to hit a specific demographic and reach those looking for your services or products.

Success comes from understanding the ever-changing landscape and developing a long-term marketing strategy. If you are interested partnering with an agency that can design and execute effective marketing campaigns, contact us at Mobius New Media today.

Examples of Mobius New Media’s Marketing Strategy Success:

Typography, being the art of type in the design of media, is undoubtedly one of the most essential elements of a good website design, logo and marketing campaign.  It’s the visual art that helps us to create a beautiful design and neat campaign that works.

Good typography and unique fonts make a design more appealing, leading a reader through the web page according to the importance of different headlines and text.

At Mobius New Media our design team knows it’s not just about the style, size and family of the font.

99% of the websites on the internet attempt to use standard fonts. These fonts are often chosen based upon their availability for users on Mac, PC and mobile devices.  Much of our marketing Delaware is about going beyond the standards and being innovative. Using the latest in web design technologies, we can incorporate any font into a website and have it seamlessly appear on any device.  Knowing this, our design team is able to push our designs, logos and print work further.

This opens up the possibilities for our clients and helps us create new and vibrant marketing campaigns. Why settle for less?

Wilmington Delaware has become design central. Within walking distances of the Mobius Office, we have inspirational exhibits at the Delaware College of Art and Design as well as an up-and-coming clothing design shop Space Boy.

Your company’s branding and identity starts with discovering your purpose as a company and understanding what you offer your unique customers. The design of your logo is a direct expression of your brand, but branding also includes the tone of your written communications; the look and design of your website and printed material. Unlike what many people think, a brand is much more than a company logo or a slogan.  It tells the world who you are, what you do, and why your customers need you.

Mobius New Media offers identity and branding to suit the business goals and objectives for any  company. We offer customary graphics and print designs in a variety of formats to compliment our cutting edge web and multimedia services.

Our expert design team will make you stand out from the crowd, whether you need a logo, a website, print materials, ads, billboards, commercial and even trade show booths.

Interested in discovering your companies new identity  or need other branding services?  Contact Mobius New Media today, at 302-475-9880.

A word or two about designing your own web site.

What happens when a design firm focuses the creative eye on their own in-house web project? Is it more challenging to be creative for your own business than it is for a client?

Mobius’ lead designer Brendan McKeown has the answer, and it’s yes…and no.

Q: So Brendan. Creating the new Möbius web site. Is this like the barber-with-the-bad haircut kind of thing, meaning, the last web site to feel the love is the web site that needs it most?

A: It’s so true. Clients get the love first. But it’s also true that many cool small pieces I’ve created for client work makes an appearance on our site. So the Möbius site design becomes a love-in, so to speak, and a collection of our best work.

Q. Where do you start on an internal project for Möbius?

A. Look at the existing site and make a list of what our goals are with a new site. Obvious changes get me going. I knock around the web, look for inspiration online and off, and start sketching out rough layouts. I literally take my ideas to the drawing board, sketching out rough layouts and visual concepts.

Q: What inspires you to move forward, and what gets in the way when you’re working on a new project?

A: The ability to showcase our new work, which our current site doesn’t do, gets me going. We’ve not only hit our design groove a lot lately, but we’re doing some great work with back-end content management systems (CMS) for our clients, which also turns out to be a great solution for our own website. The new arts and entertainment site is a prime example (www.inwilmingtonde.com). I want our clients, potential clients and friends to see this work right away. What holds me back or gets in the way is…being busy. It’s hard for the company to say no to work that pays the bills.

Q: What’s easy about getting a site together for Möbius?

A: Pulling the content together for our site is the easiest part of the project. In comparison, our clients seem to suffer through the decisions for writing, producing or providing content. I know Mobius very well, so this is a breeze.

Q: Are there any surprises in store for Möbius site visitors?

A: Be on the lookout for the Mö monkey, of course. He is sure to make an appearance somewhere on the site. We’re also working in an endless, moving sky background to support our tagline: infinite possibility by design. But the biggest surprise of all? The fact that we finally launched the site after it being so long in the making!

your typical QR code

In the past few months, QR (short for quick response) codes have been popping up all over the place: in magazines, newspapers, outdoor displays, business cards…and even in your breakfast. Though most people have seen a QR code, not everyone knows what they are, how they work, what they do, but most importantly…how to use them effectively.

Developed by the Japanese in 1994 (yeah, they’ve been around that long), a QR code is a unique two-dimensional scan-able barcode that is made up of black shapes on a white background. The code may be programmed to contain either text, a direct URL, phone number, SMS text message, or even your vCard, and can be scanned by any mobile device equipped with a camera and a QR barcode reader application. Many of the apps are free for iPhone, Blackberry, and Android devices.

Now, anyone can create a QR code completely for free either by using an online generator or mobile app, link it to their website’s homepage, and slap it on their postcard or business card.  Sure, this makes it easier for readers to access your website, but so much more can be done with QR codes that it’s similiar to buying the base-line model of your car. It will get you from A to B, but don’t expect any admirers along the way. Now that QR codes are becoming more of a standard in the community, you will need to differentiate your QR code from others in order to make a memorable mark in your impressions.  Something as simple as using a shortened URL for your QR code, instead of a super long link, will make the QR code simpler, and more easily scanned at smaller sizes.

In Cards QR Contest for InWilmingtonDe.com

Some have manipulated the colors and shapes of the code, while others have assembled them out of bottle tops and M&M’s. Here at Mobius, we created a whole contest around QR codes for the Wilmington Arts & Entertainment Marketing Initiative. For a each of the 4 series (3 month periods), 9 businesses and organizations in Wilmington hand out their ‘in card’ to their patrons. Each card features an image or logo of the business or organization on the front, along with a QR code which links directly to their events/informational page on inWilmingtonDe.com. On the back of the card is a fragment of a larger QR code, only accessible if the person collects all 9 cards in that particular series and physically lays the cards out together.  Once scanned, that person is taken to the secret contest entry form on the site, where they can claim their series prize of tickets, gift cards, or merchandise, but where they are also entered into the drawing for the bigger grand prize. Each and every scan that happens in the contest is also being tracked by us behind the scenes, so we can prove how successful or unsuccessful each card was.

When it comes down to it, QR codes are a just another way to connect with your audience, and are gaining popularity quickly. But in order to leave a good impression with your audience, try to think of different ways to use the code in order to make it more engaging for them, and make sure whatever information is on the other end is valuable to them.