Mobius New Media Wilmington Delaware Design media Marketing Agency

In the 17 year history of Mobius New Media, we have built a reputation on understanding the ever-changing landscape of traditional and online marketing. One of the biggest trends we’ve noticed over time is that more and more companies understand that a sound marketing strategy is a multi-year effort, and that one-off marketing solution don’t always meet their expectations. Those that rush to push a short-term tactical marketing activity aren’t always looking at where their brand will go in the long-run. Successful businesses are those that understand the need for a broader long-term view of how to effectively manage their marketing strategy, and how to navigate the new landscape of 21st century marketing.

There are several important aspects to developing a long-term marketing strategy:

• Know the ins-and-outs of your product or service and set tangible goals for your sales and business growth.
• Create a target audience and find where they are located: Are you marketing for just the local Delaware tri-state area or are you selling your product across the US, or around the world?
• If you are marketing Delaware, building a strong brand through the various Wilmington Media outlets – print, video, radio, outdoor, online – is key.
• Use social media in intelligent ways as part of an overall strategy but not as your sole effort. One good use of social media is to attract an audience to your website: Is your social media effective enough at pushing an audience to your website? Do you have an up-to-date website and a recognizable identity package?
• Understand the the opportunity that microtargeting provides. In the new world of online marketing, Search engine marketing (SEM), Search engine optimization (SEO) and advertising through Facebook and other social networks are a highly cost-effective way to hit a specific demographic and reach those looking for your services or products.

Success comes from understanding the ever-changing landscape and developing a long-term marketing strategy. If you are interested partnering with an agency that can design and execute effective marketing campaigns, contact us at Mobius New Media today.

Examples of Mobius New Media’s Marketing Strategy Success:

Typography, being the art of type in the design of media, is undoubtedly one of the most essential elements of a good website design, logo and marketing campaign.  It’s the visual art that helps us to create a beautiful design and neat campaign that works.

Good typography and unique fonts make a design more appealing, leading a reader through the web page according to the importance of different headlines and text.

At Mobius New Media our design team knows it’s not just about the style, size and family of the font.

99% of the websites on the internet attempt to use standard fonts. These fonts are often chosen based upon their availability for users on Mac, PC and mobile devices.  Much of our marketing Delaware is about going beyond the standards and being innovative. Using the latest in web design technologies, we can incorporate any font into a website and have it seamlessly appear on any device.  Knowing this, our design team is able to push our designs, logos and print work further.

This opens up the possibilities for our clients and helps us create new and vibrant marketing campaigns. Why settle for less?

Wilmington Delaware has become design central. Within walking distances of the Mobius Office, we have inspirational exhibits at the Delaware College of Art and Design as well as an up-and-coming clothing design shop Space Boy.

Your company’s branding and identity starts with discovering your purpose as a company and understanding what you offer your unique customers. The design of your logo is a direct expression of your brand, but branding also includes the tone of your written communications; the look and design of your website and printed material. Unlike what many people think, a brand is much more than a company logo or a slogan.  It tells the world who you are, what you do, and why your customers need you.

Mobius New Media offers identity and branding to suit the business goals and objectives for any  company. We offer customary graphics and print designs in a variety of formats to compliment our cutting edge web and multimedia services.

Our expert design team will make you stand out from the crowd, whether you need a logo, a website, print materials, ads, billboards, commercial and even trade show booths.

Interested in discovering your companies new identity  or need other branding services?  Contact Mobius New Media today, at 302-475-9880.

Content Management Systems or CMS, is a great way for clients to manage and update their own sites.   Mobius has worked on various projects and systems in the past that have limited clients to simple updates. As the design and programming of Content Management Systems have evolved, so has Mobius.  We’ve extended our programming of these systems to include custom solutions, WordPress, and Drupal based systems. These systems not only run basic websites but have also evolved to the management of Government sites, University communication operations, laboratory websites, and even iPad apps.  Several of these websites even operate on mobile platforms that were designed from the ground-up.  We make strides in designing, programming and operating your website exactly how you want it.

Contact Mobius today and find out what you’re missing!

Technological discoveries offer new opportunities for people with disabilities. These advances in technology make things possible – or accessible - for individuals with disabilities by allowing them to interact with the world in a new variety of ways. At Mobius New Media, we believe that this concept of accessibility for people with disabilities is so important that it needs to be carried across web as well. If a company develops a website that is not accessible to those with disabilities they might be significantly reducing the amount of traffic they get on a daily basis. Taking into account people with disabilities will allow a business to reach out to a wider audience and to not exclude anyone who wants access to content.

When talking about people with disabilities, we are referring to users with visual, auditory, physical, speech, or neurological disabilities. A website thus needs to be compliant with guidelines that make it accessible for individuals with any of the impairments mentioned above.  However, there are certain situational disabilities that also need to be considered when thinking about web design. These include utilizing a mobile browser, having a slow internet connection, or browsing a website on a tablet or smartphone. Although these are not physical disabilities per say, they still need to be considered when designing a new site. Alternate ways of accessing a website need to be available even for those without physical disabilities.

Allowing customers to find information quickly and in an easy manner will keep them coming back to a site, whereas unreadable text or hidden navigation menus will really affect return rates.  Therefore, thinking about web accessibility can be seen as a business reason that will help any company improve their marketing efforts and daily hits.

Moreover, accessibility guidelines do not need to make a design boring or compromise a creative design for function. At Mobius New Media we believe that a website should incorporate accessibility guidelines while still being visually appealing.  We believe in making our sites accessible not only for our clients in Wilmington, Delaware but to all individual in any part of the world.

Mobile site design – Its more then just making your site smaller so it fits on a mobile device.

Having a mobile version of you website is quickly becoming a standard. The need to connect with a mobile audience is growing, as well as the number of smartphone and tablet users. With so many options to create a mobile presence it’s hard to know which is right. In the end, it all comes down getting something that works best for your audiences needs, you or your companies needs, and staying within your budget. Above all you want to make sure your visitors are able to navigate through your site and are able to find the info they need, and quickly. While viewing websites on a mobile device or tablets, they should be able to easily bookmark your site for future visits. You want to do all of this while still having an eye catching, professional mobile web design, and for good reason. In a world where seconds can mean the difference between making a sale or landing a client, you need to capture your audience and keep them interested, and on as many devices as possible. One of the best ways to do this is by using a Responsive Design.

Responsive Site Design explained

Responsive design has grown from a buzzword to a new approach to designing both desktop and mobile websites. It is a website that literally responds to the device that is accessing it, and delivers the appropriate output and style. So rather than designing multiple sites for different sized devices, only one site is needed, and the size of the screen it is being viewed on will specify how it should be formatted and displayed.

Why use a Responsive Design?

Your site is going to be viewed under a lot of different conditions that you really can‚ predict. It makes sense to design a site that can adapt so it stands the best chance of working well, across all of the internet devices. The central concept is to build a series of scalable designs or styles targeted for specific screen resolutions in combination with using flexible layouts and scalable images. The web browsers provides the information that is needed to choose what style needs to displayed. So, instead of creating separate sites with different content, we create one site tailored for each device, a responsive site that will adapt within the available screen real estate. It is also important to note that the technical support for responsive design is evolving rapidly as well, code libraries and other development tools will help make implementation quicker and it this “fad” will quickly become an industry standard.

So, if you are looking to have a professional website design that will evolve with the ever-changing world of the internet, then responsive design should really be a consideration. At the very least it should be a significant factor in your next design brainstorming session.

– Mike

A word or two about designing your own web site.

What happens when a design firm focuses the creative eye on their own in-house web project? Is it more challenging to be creative for your own business than it is for a client?

Mobius’ lead designer Brendan McKeown has the answer, and it’s yes…and no.

Q: So Brendan. Creating the new Möbius web site. Is this like the barber-with-the-bad haircut kind of thing, meaning, the last web site to feel the love is the web site that needs it most?

A: It’s so true. Clients get the love first. But it’s also true that many cool small pieces I’ve created for client work makes an appearance on our site. So the Möbius site design becomes a love-in, so to speak, and a collection of our best work.

Q. Where do you start on an internal project for Möbius?

A. Look at the existing site and make a list of what our goals are with a new site. Obvious changes get me going. I knock around the web, look for inspiration online and off, and start sketching out rough layouts. I literally take my ideas to the drawing board, sketching out rough layouts and visual concepts.

Q: What inspires you to move forward, and what gets in the way when you’re working on a new project?

A: The ability to showcase our new work, which our current site doesn’t do, gets me going. We’ve not only hit our design groove a lot lately, but we’re doing some great work with back-end content management systems (CMS) for our clients, which also turns out to be a great solution for our own website. The new arts and entertainment site is a prime example (www.inwilmingtonde.com). I want our clients, potential clients and friends to see this work right away. What holds me back or gets in the way is…being busy. It’s hard for the company to say no to work that pays the bills.

Q: What’s easy about getting a site together for Möbius?

A: Pulling the content together for our site is the easiest part of the project. In comparison, our clients seem to suffer through the decisions for writing, producing or providing content. I know Mobius very well, so this is a breeze.

Q: Are there any surprises in store for Möbius site visitors?

A: Be on the lookout for the Mö monkey, of course. He is sure to make an appearance somewhere on the site. We’re also working in an endless, moving sky background to support our tagline: infinite possibility by design. But the biggest surprise of all? The fact that we finally launched the site after it being so long in the making!

Prezi Canvas for Mobius Portfolio

Here at Mobius, we are always on the search for new, innovative ways to share our work, and present our portfolio. We have found a lot of exciting new applications that we are integrating into our projects, one of them being Prezi. A few months ago, Jason introduced us to Prezi – a zooming presentation editor. What does this mean? Unlike other presentation tools, Prezi introduces a new way to display information that is eye catching and more interactive for the user. It is a web-based application that uses a single canvas instead of traditional slides, and allows you to zoom in and out, and even flip text upside down, while creating a presentation. Since Mobius has a wide range of projects and services, we needed a way to present our portfolio that would work for all types of media. Prezi works for us because we can embed video, link to websites, and showcase photos and print projects all in one presentation.

Many designers have considered applications like Prezi to be the end of PowerPoint (and other older presentation softwares), since there is much more control and interactive capability with this tool. The main difference between Prezi and PowerPoint, is that PowerPoint limits you to a linear navigation with just one slide after another. With Prezi, there is an infinite canvas to place text, images, and video clips, which you can then arrange by creating paths that link one object to another. The zooming interface allows you to give dimension to your presentation, and keep your viewer engaged and interested.

These tools are exciting, and a lot of fun to play with, but they can quickly become overwhelming if not used correctly. It is tempting to make all of your objects flip upside down and fly across the page, but do not give in to the temptation! Your presentation will become very distracting and will cause your viewer to lose focus. It is important to use the features wisely to get your message across, and to try not to make your viewer dizzy.

So far, we have just mentioned Prezi as being a great tool for design portfolios, however it is used in many ways. Students are becoming aware of the trend, and are creating interactive presentations for school projects and class assignments. It is also becoming a popular way to showcase your resume, and share a little about yourself. Prezi works nicely for these interactive projects, because it allows you to control how the information is displayed, and show your creative side.

So use Prezi for your next presentation, but remember to use it wisely!

your typical QR code

In the past few months, QR (short for quick response) codes have been popping up all over the place: in magazines, newspapers, outdoor displays, business cards…and even in your breakfast. Though most people have seen a QR code, not everyone knows what they are, how they work, what they do, but most importantly…how to use them effectively.

Developed by the Japanese in 1994 (yeah, they’ve been around that long), a QR code is a unique two-dimensional scan-able barcode that is made up of black shapes on a white background. The code may be programmed to contain either text, a direct URL, phone number, SMS text message, or even your vCard, and can be scanned by any mobile device equipped with a camera and a QR barcode reader application. Many of the apps are free for iPhone, Blackberry, and Android devices.

Now, anyone can create a QR code completely for free either by using an online generator or mobile app, link it to their website’s homepage, and slap it on their postcard or business card.  Sure, this makes it easier for readers to access your website, but so much more can be done with QR codes that it’s similiar to buying the base-line model of your car. It will get you from A to B, but don’t expect any admirers along the way. Now that QR codes are becoming more of a standard in the community, you will need to differentiate your QR code from others in order to make a memorable mark in your impressions.  Something as simple as using a shortened URL for your QR code, instead of a super long link, will make the QR code simpler, and more easily scanned at smaller sizes.

In Cards QR Contest for InWilmingtonDe.com

Some have manipulated the colors and shapes of the code, while others have assembled them out of bottle tops and M&M’s. Here at Mobius, we created a whole contest around QR codes for the Wilmington Arts & Entertainment Marketing Initiative. For a each of the 4 series (3 month periods), 9 businesses and organizations in Wilmington hand out their ‘in card’ to their patrons. Each card features an image or logo of the business or organization on the front, along with a QR code which links directly to their events/informational page on inWilmingtonDe.com. On the back of the card is a fragment of a larger QR code, only accessible if the person collects all 9 cards in that particular series and physically lays the cards out together.  Once scanned, that person is taken to the secret contest entry form on the site, where they can claim their series prize of tickets, gift cards, or merchandise, but where they are also entered into the drawing for the bigger grand prize. Each and every scan that happens in the contest is also being tracked by us behind the scenes, so we can prove how successful or unsuccessful each card was.

When it comes down to it, QR codes are a just another way to connect with your audience, and are gaining popularity quickly. But in order to leave a good impression with your audience, try to think of different ways to use the code in order to make it more engaging for them, and make sure whatever information is on the other end is valuable to them.