Designing a website for Google optimization (SEO & SEM)
SEO or “Search Engine Optimization“ has quickly become an integral part of design, programming and maintenance of websites. Since Google has the largest share in search engine usage, it has become the base that all search engines try to model. Having said that, Bing and Yahoo now share the same “crawler” and their results are becoming more and more similar by the day.
At Mobius, each designer understands the basics in search engine design and utilizes these methods when creating everything from titles, to menus and even when non-readable images are placed throughout sites. There are a number of tools we use to analyze our designs and websites through their content and meta data. I suggest using the following Meta Tag Analyzer on the front page of your website – How do your three scores look?
With our design office in Wilmington Delaware, a lot of our keywords and phrases need to include additional details. Especially since we are not the only city named Wilmington on the East Coast. The same can be said for Newark. We are within minutes of both Newark Delaware AND Newark New Jersey. This sort of confusion can be seen when you go onto Google and search for “Wilmington Web Design” or “Newark Website Design.” You will notice that our Wilmington Delaware based website (MobiusNM.com) will be competing with companies in both Wilmington North Carolina and Newark New Jersey.
Google maps has also recently emerged as a source for people searching for location based businesses. For this, we can place an actual geographic coordinate inside a meta tag on a website giving the website a physical location. We can also setup a business account through Google to help provide additional information when you select the site on Google maps.
Another major factor in getting the crawlers to notice your site is having the perfect balance of content. Content is really what makes your site. Having good solid content that is regularly updated has helped make several of our clients sites extremely noticeable throughout the web with just about every single keyword and phrase that our SEO and SEM team comes up with. For example, we have helped Garrison’s Cyclery of Centreville Delaware become a premier website and one of the top bike shops in Delaware! The solid content and excellent networking of Buccini/Pollin’s: Live Work Play Wilmington Delaware has helped place this relatively new site in a consistent groove across search engines. Excellent ratings on Google, happy customers through the BBB and rich content has created new business of Rehoboth Beach’s Turnstone Builders LLC.