Mobius New Media Wilmington Delaware Design media Marketing Agency

SEO or “Search Engine Optimization“ has quickly become an integral part of design, programming and maintenance of websites. Since Google has the largest share in search engine usage, it has become the base that all search engines try to model. Having said that, Bing and Yahoo now share the same “crawler” and their results are becoming more and more similar by the day.

At Mobius, each designer understands the basics in search engine design and utilizes these methods when creating everything from titles, to menus and even when non-readable images are placed throughout sites. There are a number of tools we use to analyze our designs and websites through their content and meta data. I suggest using the following Meta Tag Analyzer on the front page of your website – How do your three scores look?

With our design office in Wilmington Delaware, a lot of our keywords and phrases need to include additional details. Especially since we are not the only city named Wilmington on the East Coast. The same can be said for Newark. We are within minutes of both Newark Delaware AND Newark New Jersey. This sort of confusion can be seen when you go onto Google and search for “Wilmington Web Design” or “Newark Website Design.” You will notice that our Wilmington Delaware based website (MobiusNM.com) will be competing with companies in both Wilmington North Carolina and Newark New Jersey.

Google maps has also recently emerged as a source for people searching for location based businesses. For this, we can place an actual geographic coordinate inside a meta tag on a website giving the website a physical location. We can also setup a business account through Google to help provide additional information when you select the site on Google maps.

Another major factor in getting the crawlers to notice your site is having the perfect balance of content. Content is really what makes your site. Having good solid content that is regularly updated has helped make several of our clients sites extremely noticeable throughout the web with just about every single keyword and phrase that our SEO and SEM team comes up with. For example, we have helped Garrison’s Cyclery of Centreville Delaware become a premier website and one of the top bike shops in Delaware! The solid content and excellent networking of Buccini/Pollin’s: Live Work Play Wilmington Delaware has helped place this relatively new site in a consistent groove across search engines. Excellent ratings on Google, happy customers through the BBB and rich content has created new business of Rehoboth Beach’s Turnstone Builders LLC.

If you feel as though your company needs the SEO, SEM and web design that Mobius can offer, feel free to contact me any time and I’d be more then happy to give you an idea of what we can do for you!

Thanks

Jim

jim @ mobiusnm.com

With 5 professional photographers on staff, Mobius is in a unique position to help our clients. As the web evolves to a more personal experience, companies have moved towards having custom photography at the heart of their site visuals. Whether it be architectural photos, events, portraits or simply design elements, the ability to have something custom versus canned clip art helps gives our sites a hand-crafted feel.

Photography and video are flexible. Photos and video taken for the web can easily be repurposed for print and television. Pair that with work taken on green screen, and you have the ability to keep work fresh much longer than a typical image. On a recent client project with Gunnip & Company (www.Gunnip.com), we were able to take a group photo of the Gunnip partners on a green screen, add a custom-shot Wilmington, Delaware skyline as a background behind them, and purposed the image for both a print ad, a billboard, and as the header of their web site. Because of the flexibility of the shoot, different groups of partners can be used for different purposes, or even added as new partners join the team.

Gunnip & Company LLP

Custom video and photography adds consistency to a company’s brand and increased professionalism to the online experience. The clients of our clients feel more connected to them when they see and recognize faces and places on their respective websites. In an era when connectedness is everything, extending that to your site is not only smart, but critical.

So your phone knows where you are, where you’re going, and where you’ve been. What if it knew where you would like to be, and who you would like to go there with? What if it knew what you would find interesting when you got there?

If you are anything like me you carry your mobile phone with you everywhere you go- and I mean EVERYWHERE. So it’s no surprise to me why people won’t leave their phones more than 3 feet away from them at any point in the day. In a very short time they have come to play a crucial part in everyday personal and business life. They have become a main communication hub and entertainment portal for most people, and an identification badge or wallet for others. For some it is a diary, a photo album, a calendar, and it is very quickly becoming a primary source of all media consumption. As mobile use continues to grow so will the intelligence of these devices- they will become the gateway to real-time information tailored to your likes and needs, becoming more of a “connector” for all of your electronic devices.

The dividing line between smartphones and tablets is getting pretty blurry these days. There is more access to the internet on mobile devices and tablets than the PC, globally. I believe these will be the primary way of experiencing the internet in the next 5-10 years. This will also cause a dramatic change in the web design industry creating a need to design for mobile/tablets first and the desktop second.

So what is the future of mobile?

I can see sensors being placed everywhere. Everything will be recorded and stored in a personal/business “cloud”, in real-time. The idea of privacy will also change and our views of it will shift as well. It will be more acceptable for our “clouds” to know where we are and what we are doing. The line between a social network and “big brother” will grow ever blurrier and this will happen faster than expected. I also see an increase in mobile payment systems. (I understand the apprehension people have with linking their bank accounts with their phones but I believe that most non-tech savvy people will eventually come around to the convenience this technology offers.)

What else could your phone possibly do?

What if your phone became your car keys, your house key, your home security system, your TV remote, your baby monitor, your time clock for work, your thermostats? What if it could ready any other device in your home, car or office? What if your mobile phone was also your car dashboard?

So the future of mobile is of course unknown but one thing is for sure mobile is the future of the internet. As cool new apps are being developed and more people become open to the idea of a “very smart” phone, I predict mobile devices becoming an artificial intelligence capable of assisting in ALL of our everyday tasks. It will be more then just hand held devices, mobile devices will be a part of just about anything that moves and is connected to the network, anything with wheels, wings or legs. I also see it becoming less of a search tool and more of a suggestion device, so instead of you asking your phone “Where is the nearest book store?” Your phone will tell you “Hey, why not download the latest best seller here?” Your mobile device will learn who you are and what you’re interested in so it can make suggestions based on what it knows you like and not what you tell it.

Imagine this… you dock your phone into your car dashboard and it announces: “Hey, I see you’re in Wilmington Delaware, why not checkout Colin Hay at the Queen Theater tonight?” You can answer: “Yea that sounds fun, buy me two tickets and remind me when the doors open, give me a list of restaurants that have a tables open after the show, also turn my outside house lights on and text the babysitter … we will be home around midnight.”

So with apologies to Ray Bradbury and H.G. Wells, the future may well… look something like Knight Rider.

Hopefully, with less pleather.