Mobius New Media Wilmington Delaware Design media Marketing Agency

In the 17 year history of Mobius New Media, we have built a reputation on understanding the ever-changing landscape of traditional and online marketing. One of the biggest trends we’ve noticed over time is that more and more companies understand that a sound marketing strategy is a multi-year effort, and that one-off marketing solution don’t always meet their expectations. Those that rush to push a short-term tactical marketing activity aren’t always looking at where their brand will go in the long-run. Successful businesses are those that understand the need for a broader long-term view of how to effectively manage their marketing strategy, and how to navigate the new landscape of 21st century marketing.

There are several important aspects to developing a long-term marketing strategy:

• Know the ins-and-outs of your product or service and set tangible goals for your sales and business growth.
• Create a target audience and find where they are located: Are you marketing for just the local Delaware tri-state area or are you selling your product across the US, or around the world?
• If you are marketing Delaware, building a strong brand through the various Wilmington Media outlets – print, video, radio, outdoor, online – is key.
• Use social media in intelligent ways as part of an overall strategy but not as your sole effort. One good use of social media is to attract an audience to your website: Is your social media effective enough at pushing an audience to your website? Do you have an up-to-date website and a recognizable identity package?
• Understand the the opportunity that microtargeting provides. In the new world of online marketing, Search engine marketing (SEM), Search engine optimization (SEO) and advertising through Facebook and other social networks are a highly cost-effective way to hit a specific demographic and reach those looking for your services or products.

Success comes from understanding the ever-changing landscape and developing a long-term marketing strategy. If you are interested partnering with an agency that can design and execute effective marketing campaigns, contact us at Mobius New Media today.

Examples of Mobius New Media’s Marketing Strategy Success:

Typography, being the art of type in the design of media, is undoubtedly one of the most essential elements of a good website design, logo and marketing campaign.  It’s the visual art that helps us to create a beautiful design and neat campaign that works.

Good typography and unique fonts make a design more appealing, leading a reader through the web page according to the importance of different headlines and text.

At Mobius New Media our design team knows it’s not just about the style, size and family of the font.

99% of the websites on the internet attempt to use standard fonts. These fonts are often chosen based upon their availability for users on Mac, PC and mobile devices.  Much of our marketing Delaware is about going beyond the standards and being innovative. Using the latest in web design technologies, we can incorporate any font into a website and have it seamlessly appear on any device.  Knowing this, our design team is able to push our designs, logos and print work further.

This opens up the possibilities for our clients and helps us create new and vibrant marketing campaigns. Why settle for less?

Wilmington Delaware has become design central. Within walking distances of the Mobius Office, we have inspirational exhibits at the Delaware College of Art and Design as well as an up-and-coming clothing design shop Space Boy.

Content Management Systems or CMS, is a great way for clients to manage and update their own sites.   Mobius has worked on various projects and systems in the past that have limited clients to simple updates. As the design and programming of Content Management Systems have evolved, so has Mobius.  We’ve extended our programming of these systems to include custom solutions, WordPress, and Drupal based systems. These systems not only run basic websites but have also evolved to the management of Government sites, University communication operations, laboratory websites, and even iPad apps.  Several of these websites even operate on mobile platforms that were designed from the ground-up.  We make strides in designing, programming and operating your website exactly how you want it.

Contact Mobius today and find out what you’re missing!

Technological discoveries offer new opportunities for people with disabilities. These advances in technology make things possible – or accessible - for individuals with disabilities by allowing them to interact with the world in a new variety of ways. At Mobius New Media, we believe that this concept of accessibility for people with disabilities is so important that it needs to be carried across web as well. If a company develops a website that is not accessible to those with disabilities they might be significantly reducing the amount of traffic they get on a daily basis. Taking into account people with disabilities will allow a business to reach out to a wider audience and to not exclude anyone who wants access to content.

When talking about people with disabilities, we are referring to users with visual, auditory, physical, speech, or neurological disabilities. A website thus needs to be compliant with guidelines that make it accessible for individuals with any of the impairments mentioned above.  However, there are certain situational disabilities that also need to be considered when thinking about web design. These include utilizing a mobile browser, having a slow internet connection, or browsing a website on a tablet or smartphone. Although these are not physical disabilities per say, they still need to be considered when designing a new site. Alternate ways of accessing a website need to be available even for those without physical disabilities.

Allowing customers to find information quickly and in an easy manner will keep them coming back to a site, whereas unreadable text or hidden navigation menus will really affect return rates.  Therefore, thinking about web accessibility can be seen as a business reason that will help any company improve their marketing efforts and daily hits.

Moreover, accessibility guidelines do not need to make a design boring or compromise a creative design for function. At Mobius New Media we believe that a website should incorporate accessibility guidelines while still being visually appealing.  We believe in making our sites accessible not only for our clients in Wilmington, Delaware but to all individual in any part of the world.

SEO or “Search Engine Optimization“ has quickly become an integral part of design, programming and maintenance of websites. Since Google has the largest share in search engine usage, it has become the base that all search engines try to model. Having said that, Bing and Yahoo now share the same “crawler” and their results are becoming more and more similar by the day.

At Mobius, each designer understands the basics in search engine design and utilizes these methods when creating everything from titles, to menus and even when non-readable images are placed throughout sites. There are a number of tools we use to analyze our designs and websites through their content and meta data. I suggest using the following Meta Tag Analyzer on the front page of your website – How do your three scores look?

With our design office in Wilmington Delaware, a lot of our keywords and phrases need to include additional details. Especially since we are not the only city named Wilmington on the East Coast. The same can be said for Newark. We are within minutes of both Newark Delaware AND Newark New Jersey. This sort of confusion can be seen when you go onto Google and search for “Wilmington Web Design” or “Newark Website Design.” You will notice that our Wilmington Delaware based website (MobiusNM.com) will be competing with companies in both Wilmington North Carolina and Newark New Jersey.

Google maps has also recently emerged as a source for people searching for location based businesses. For this, we can place an actual geographic coordinate inside a meta tag on a website giving the website a physical location. We can also setup a business account through Google to help provide additional information when you select the site on Google maps.

Another major factor in getting the crawlers to notice your site is having the perfect balance of content. Content is really what makes your site. Having good solid content that is regularly updated has helped make several of our clients sites extremely noticeable throughout the web with just about every single keyword and phrase that our SEO and SEM team comes up with. For example, we have helped Garrison’s Cyclery of Centreville Delaware become a premier website and one of the top bike shops in Delaware! The solid content and excellent networking of Buccini/Pollin’s: Live Work Play Wilmington Delaware has helped place this relatively new site in a consistent groove across search engines. Excellent ratings on Google, happy customers through the BBB and rich content has created new business of Rehoboth Beach’s Turnstone Builders LLC.

If you feel as though your company needs the SEO, SEM and web design that Mobius can offer, feel free to contact me any time and I’d be more then happy to give you an idea of what we can do for you!

Thanks

Jim

jim @ mobiusnm.com

As a developer at Mobius, I’m often asked to perform coding tasks that differ from anything I’ve done before. Not all tasks involve new technologies, but when they do, there’s a certain level of excitement and anxiety that follows as we look for the best solutions.

Some of the more interesting jobs start out as simple, flat comps, artist’s renderings, if you will. Taking an idea from comp to fully functioning web page is a process that can lead you down many paths: some of these ideas work, some don’t.

But that’s how we grow as developers: we often learn new technologies (and leave our cozy comfort zone of known techniques) out of necessity, pushed in new directions by new design concepts. Those concepts may have started on a drawing pad, or a white board, or in someone’s daydream. We don’t obsess on the how – only on the desired outcome.

Of course, there is the occasional “how do you expect us to do that?” interjected into the process, but it’s all part of the natural evolution of tech.

Jack Albright
Director of Web Development | Mobius New Media

So your phone knows where you are, where you’re going, and where you’ve been. What if it knew where you would like to be, and who you would like to go there with? What if it knew what you would find interesting when you got there?

If you are anything like me you carry your mobile phone with you everywhere you go- and I mean EVERYWHERE. So it’s no surprise to me why people won’t leave their phones more than 3 feet away from them at any point in the day. In a very short time they have come to play a crucial part in everyday personal and business life. They have become a main communication hub and entertainment portal for most people, and an identification badge or wallet for others. For some it is a diary, a photo album, a calendar, and it is very quickly becoming a primary source of all media consumption. As mobile use continues to grow so will the intelligence of these devices- they will become the gateway to real-time information tailored to your likes and needs, becoming more of a “connector” for all of your electronic devices.

The dividing line between smartphones and tablets is getting pretty blurry these days. There is more access to the internet on mobile devices and tablets than the PC, globally. I believe these will be the primary way of experiencing the internet in the next 5-10 years. This will also cause a dramatic change in the web design industry creating a need to design for mobile/tablets first and the desktop second.

So what is the future of mobile?

I can see sensors being placed everywhere. Everything will be recorded and stored in a personal/business “cloud”, in real-time. The idea of privacy will also change and our views of it will shift as well. It will be more acceptable for our “clouds” to know where we are and what we are doing. The line between a social network and “big brother” will grow ever blurrier and this will happen faster than expected. I also see an increase in mobile payment systems. (I understand the apprehension people have with linking their bank accounts with their phones but I believe that most non-tech savvy people will eventually come around to the convenience this technology offers.)

What else could your phone possibly do?

What if your phone became your car keys, your house key, your home security system, your TV remote, your baby monitor, your time clock for work, your thermostats? What if it could ready any other device in your home, car or office? What if your mobile phone was also your car dashboard?

So the future of mobile is of course unknown but one thing is for sure mobile is the future of the internet. As cool new apps are being developed and more people become open to the idea of a “very smart” phone, I predict mobile devices becoming an artificial intelligence capable of assisting in ALL of our everyday tasks. It will be more then just hand held devices, mobile devices will be a part of just about anything that moves and is connected to the network, anything with wheels, wings or legs. I also see it becoming less of a search tool and more of a suggestion device, so instead of you asking your phone “Where is the nearest book store?” Your phone will tell you “Hey, why not download the latest best seller here?” Your mobile device will learn who you are and what you’re interested in so it can make suggestions based on what it knows you like and not what you tell it.

Imagine this… you dock your phone into your car dashboard and it announces: “Hey, I see you’re in Wilmington Delaware, why not checkout Colin Hay at the Queen Theater tonight?” You can answer: “Yea that sounds fun, buy me two tickets and remind me when the doors open, give me a list of restaurants that have a tables open after the show, also turn my outside house lights on and text the babysitter … we will be home around midnight.”

So with apologies to Ray Bradbury and H.G. Wells, the future may well… look something like Knight Rider.

Hopefully, with less pleather.