Mobius New Media Wilmington Delaware Design media Marketing Agency

In the 17 year history of Mobius New Media, we have built a reputation on understanding the ever-changing landscape of traditional and online marketing. One of the biggest trends we’ve noticed over time is that more and more companies understand that a sound marketing strategy is a multi-year effort, and that one-off marketing solution don’t always meet their expectations. Those that rush to push a short-term tactical marketing activity aren’t always looking at where their brand will go in the long-run. Successful businesses are those that understand the need for a broader long-term view of how to effectively manage their marketing strategy, and how to navigate the new landscape of 21st century marketing.

There are several important aspects to developing a long-term marketing strategy:

• Know the ins-and-outs of your product or service and set tangible goals for your sales and business growth.
• Create a target audience and find where they are located: Are you marketing for just the local Delaware tri-state area or are you selling your product across the US, or around the world?
• If you are marketing Delaware, building a strong brand through the various Wilmington Media outlets – print, video, radio, outdoor, online – is key.
• Use social media in intelligent ways as part of an overall strategy but not as your sole effort. One good use of social media is to attract an audience to your website: Is your social media effective enough at pushing an audience to your website? Do you have an up-to-date website and a recognizable identity package?
• Understand the the opportunity that microtargeting provides. In the new world of online marketing, Search engine marketing (SEM), Search engine optimization (SEO) and advertising through Facebook and other social networks are a highly cost-effective way to hit a specific demographic and reach those looking for your services or products.

Success comes from understanding the ever-changing landscape and developing a long-term marketing strategy. If you are interested partnering with an agency that can design and execute effective marketing campaigns, contact us at Mobius New Media today.

Examples of Mobius New Media’s Marketing Strategy Success:

Typography, being the art of type in the design of media, is undoubtedly one of the most essential elements of a good website design, logo and marketing campaign.  It’s the visual art that helps us to create a beautiful design and neat campaign that works.

Good typography and unique fonts make a design more appealing, leading a reader through the web page according to the importance of different headlines and text.

At Mobius New Media our design team knows it’s not just about the style, size and family of the font.

99% of the websites on the internet attempt to use standard fonts. These fonts are often chosen based upon their availability for users on Mac, PC and mobile devices.  Much of our marketing Delaware is about going beyond the standards and being innovative. Using the latest in web design technologies, we can incorporate any font into a website and have it seamlessly appear on any device.  Knowing this, our design team is able to push our designs, logos and print work further.

This opens up the possibilities for our clients and helps us create new and vibrant marketing campaigns. Why settle for less?

Wilmington Delaware has become design central. Within walking distances of the Mobius Office, we have inspirational exhibits at the Delaware College of Art and Design as well as an up-and-coming clothing design shop Space Boy.

Your company’s branding and identity starts with discovering your purpose as a company and understanding what you offer your unique customers. The design of your logo is a direct expression of your brand, but branding also includes the tone of your written communications; the look and design of your website and printed material. Unlike what many people think, a brand is much more than a company logo or a slogan.  It tells the world who you are, what you do, and why your customers need you.

Mobius New Media offers identity and branding to suit the business goals and objectives for any  company. We offer customary graphics and print designs in a variety of formats to compliment our cutting edge web and multimedia services.

Our expert design team will make you stand out from the crowd, whether you need a logo, a website, print materials, ads, billboards, commercial and even trade show booths.

Interested in discovering your companies new identity  or need other branding services?  Contact Mobius New Media today, at 302-475-9880.

Content Management Systems or CMS, is a great way for clients to manage and update their own sites.   Mobius has worked on various projects and systems in the past that have limited clients to simple updates. As the design and programming of Content Management Systems have evolved, so has Mobius.  We’ve extended our programming of these systems to include custom solutions, WordPress, and Drupal based systems. These systems not only run basic websites but have also evolved to the management of Government sites, University communication operations, laboratory websites, and even iPad apps.  Several of these websites even operate on mobile platforms that were designed from the ground-up.  We make strides in designing, programming and operating your website exactly how you want it.

Contact Mobius today and find out what you’re missing!

Technological discoveries offer new opportunities for people with disabilities. These advances in technology make things possible – or accessible - for individuals with disabilities by allowing them to interact with the world in a new variety of ways. At Mobius New Media, we believe that this concept of accessibility for people with disabilities is so important that it needs to be carried across web as well. If a company develops a website that is not accessible to those with disabilities they might be significantly reducing the amount of traffic they get on a daily basis. Taking into account people with disabilities will allow a business to reach out to a wider audience and to not exclude anyone who wants access to content.

When talking about people with disabilities, we are referring to users with visual, auditory, physical, speech, or neurological disabilities. A website thus needs to be compliant with guidelines that make it accessible for individuals with any of the impairments mentioned above.  However, there are certain situational disabilities that also need to be considered when thinking about web design. These include utilizing a mobile browser, having a slow internet connection, or browsing a website on a tablet or smartphone. Although these are not physical disabilities per say, they still need to be considered when designing a new site. Alternate ways of accessing a website need to be available even for those without physical disabilities.

Allowing customers to find information quickly and in an easy manner will keep them coming back to a site, whereas unreadable text or hidden navigation menus will really affect return rates.  Therefore, thinking about web accessibility can be seen as a business reason that will help any company improve their marketing efforts and daily hits.

Moreover, accessibility guidelines do not need to make a design boring or compromise a creative design for function. At Mobius New Media we believe that a website should incorporate accessibility guidelines while still being visually appealing.  We believe in making our sites accessible not only for our clients in Wilmington, Delaware but to all individual in any part of the world.

SEO or “Search Engine Optimization“ has quickly become an integral part of design, programming and maintenance of websites. Since Google has the largest share in search engine usage, it has become the base that all search engines try to model. Having said that, Bing and Yahoo now share the same “crawler” and their results are becoming more and more similar by the day.

At Mobius, each designer understands the basics in search engine design and utilizes these methods when creating everything from titles, to menus and even when non-readable images are placed throughout sites. There are a number of tools we use to analyze our designs and websites through their content and meta data. I suggest using the following Meta Tag Analyzer on the front page of your website – How do your three scores look?

With our design office in Wilmington Delaware, a lot of our keywords and phrases need to include additional details. Especially since we are not the only city named Wilmington on the East Coast. The same can be said for Newark. We are within minutes of both Newark Delaware AND Newark New Jersey. This sort of confusion can be seen when you go onto Google and search for “Wilmington Web Design” or “Newark Website Design.” You will notice that our Wilmington Delaware based website (MobiusNM.com) will be competing with companies in both Wilmington North Carolina and Newark New Jersey.

Google maps has also recently emerged as a source for people searching for location based businesses. For this, we can place an actual geographic coordinate inside a meta tag on a website giving the website a physical location. We can also setup a business account through Google to help provide additional information when you select the site on Google maps.

Another major factor in getting the crawlers to notice your site is having the perfect balance of content. Content is really what makes your site. Having good solid content that is regularly updated has helped make several of our clients sites extremely noticeable throughout the web with just about every single keyword and phrase that our SEO and SEM team comes up with. For example, we have helped Garrison’s Cyclery of Centreville Delaware become a premier website and one of the top bike shops in Delaware! The solid content and excellent networking of Buccini/Pollin’s: Live Work Play Wilmington Delaware has helped place this relatively new site in a consistent groove across search engines. Excellent ratings on Google, happy customers through the BBB and rich content has created new business of Rehoboth Beach’s Turnstone Builders LLC.

If you feel as though your company needs the SEO, SEM and web design that Mobius can offer, feel free to contact me any time and I’d be more then happy to give you an idea of what we can do for you!

Thanks

Jim

jim @ mobiusnm.com

There’s always a lot going on around Mobius. This week we catch up with some of Joe del Tufo’s excellent and varied photo work.

The Beanie Sigel album cover drops : http://on.fb.me/Mfb1Xm

Live music shots always a specialty : on.fb.me/KcHHTO

Two of Mobius’s “Tuff Mudders” in action : on.fb.me/KcHY9l

With 5 professional photographers on staff, Mobius is in a unique position to help our clients. As the web evolves to a more personal experience, companies have moved towards having custom photography at the heart of their site visuals. Whether it be architectural photos, events, portraits or simply design elements, the ability to have something custom versus canned clip art helps gives our sites a hand-crafted feel.

Photography and video are flexible. Photos and video taken for the web can easily be repurposed for print and television. Pair that with work taken on green screen, and you have the ability to keep work fresh much longer than a typical image. On a recent client project with Gunnip & Company (www.Gunnip.com), we were able to take a group photo of the Gunnip partners on a green screen, add a custom-shot Wilmington, Delaware skyline as a background behind them, and purposed the image for both a print ad, a billboard, and as the header of their web site. Because of the flexibility of the shoot, different groups of partners can be used for different purposes, or even added as new partners join the team.

Gunnip & Company LLP

Custom video and photography adds consistency to a company’s brand and increased professionalism to the online experience. The clients of our clients feel more connected to them when they see and recognize faces and places on their respective websites. In an era when connectedness is everything, extending that to your site is not only smart, but critical.

your typical QR code

In the past few months, QR (short for quick response) codes have been popping up all over the place: in magazines, newspapers, outdoor displays, business cards…and even in your breakfast. Though most people have seen a QR code, not everyone knows what they are, how they work, what they do, but most importantly…how to use them effectively.

Developed by the Japanese in 1994 (yeah, they’ve been around that long), a QR code is a unique two-dimensional scan-able barcode that is made up of black shapes on a white background. The code may be programmed to contain either text, a direct URL, phone number, SMS text message, or even your vCard, and can be scanned by any mobile device equipped with a camera and a QR barcode reader application. Many of the apps are free for iPhone, Blackberry, and Android devices.

Now, anyone can create a QR code completely for free either by using an online generator or mobile app, link it to their website’s homepage, and slap it on their postcard or business card.  Sure, this makes it easier for readers to access your website, but so much more can be done with QR codes that it’s similiar to buying the base-line model of your car. It will get you from A to B, but don’t expect any admirers along the way. Now that QR codes are becoming more of a standard in the community, you will need to differentiate your QR code from others in order to make a memorable mark in your impressions.  Something as simple as using a shortened URL for your QR code, instead of a super long link, will make the QR code simpler, and more easily scanned at smaller sizes.

In Cards QR Contest for InWilmingtonDe.com

Some have manipulated the colors and shapes of the code, while others have assembled them out of bottle tops and M&M’s. Here at Mobius, we created a whole contest around QR codes for the Wilmington Arts & Entertainment Marketing Initiative. For a each of the 4 series (3 month periods), 9 businesses and organizations in Wilmington hand out their ‘in card’ to their patrons. Each card features an image or logo of the business or organization on the front, along with a QR code which links directly to their events/informational page on inWilmingtonDe.com. On the back of the card is a fragment of a larger QR code, only accessible if the person collects all 9 cards in that particular series and physically lays the cards out together.  Once scanned, that person is taken to the secret contest entry form on the site, where they can claim their series prize of tickets, gift cards, or merchandise, but where they are also entered into the drawing for the bigger grand prize. Each and every scan that happens in the contest is also being tracked by us behind the scenes, so we can prove how successful or unsuccessful each card was.

When it comes down to it, QR codes are a just another way to connect with your audience, and are gaining popularity quickly. But in order to leave a good impression with your audience, try to think of different ways to use the code in order to make it more engaging for them, and make sure whatever information is on the other end is valuable to them.

There are so many things to think about and plan ahead for when setting up a pay-per-click campaign. Whether running ads on Google, Bing or some other ad network, you almost have to spend more time thinking about your business and what it is that makes it special as the campaigns themselves take to run. Practically every standard by which you might measure the success of an online ad campaign depends on how you have defined “success” for yourself and your company before you ever design an ad.

But what happens after you have gone through that process and mastered that crucial “Define & Design” stage. Now that your ads are running, how do you manage and steer them to success?

Adwords and the Microsoft Ad Center offer a wealth of information, tools, and help resources to assist you in achieving your goals – after all, if you succeed they do, too. But if you’re like me you can always use a nifty info-graphic to put the big ideas into nice, easy-to-remember (& easy to describe to clients) visual tools. Why, here’s one now!

Here we have a way of thinking about the ad process which has been reduced to the essentials:

Ad Placement - This your ad, silly.

Monitor & Analyze – Changing your online ads every day is the marketing equivalent of herding cats. While you want to keep on top of your ads’ performance, you also eventually need them to do their business. By doing your prep work well in advance you will be in a better position to gauge success later. Let the ads run, gather enough performance data to form solid conclusions, and analyze the data in a productive way. Here I have recommended a three month run, after which such key performance data such as Number of Leads and Cost-per-Lead can be analyzed.

Is it Working? – Well… is it? If the ad campaign is meeting your pre-determined goals, then consider re-investing in those productive areas. If it not living up to your goals, then take the time to re-think your approach using the data you’ve collected.

Repeat until you’re making so much money from your online ads that you can feign going public while actually positioning yourself to sell-out to Google or Facebook. America! Heck yeah.