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Brand Development
We created a brand system that is highly creative and flexible and build into the brand a way to feature various forms of contemporary work. The new brand gains a higher degree of focus on the organization by authentically portraying a revitalized organization with a fresh new perspective.
Brand Standards Guide
Allowing Delaware Contemporary to flex their brand in new ways opened up new world of options. Highlighting distinct features - rather than a singular, static logo - enabled the brand to showcase their unique blend of offerings, a feature that was lacking previously.